• Harnessing the power of science and nature, Alterna holds patents for therapies such as Enzymetherapy, which helps hair to produce keratin and absorb essential nutrients, and ColorHold, a method of protecting colored hair from fading. Along with these groundbreaking scientific discoveries, Alterna Haircare also infuses products with the best that nature has to offer by using ingredients such as hemp, bamboo, caviar, sea silk and Kendi oil.

    Alterna Hair Care has a product for every hair type and every concern, whether your hair is dry and brittle or oily and lackluster. Each formula sooths and protects hair from environmental and styling damage to unlock its true beauty. Special care is given to create products that will also protect your hair from the damaging rays of the sun.

    Alterna Caviar Anti-Aging Polishing Serum utilizes Alterna's ColorHold technology while powerful silicone helps to smooth frizz and turn uncontrollable locks into shiny, healthy hair.

    Bamboo and Kendi oil come together to fight frizz, restore and protect your hair from damage caused by heat and styling in Alterna Bamboo Smooth Kendi Dry Oil Mist. With just a few spritzes, unruly damaged hair transforms into soft, manageable, beautiful locks.