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beingTRUE

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Science

Antioxidants are the focus of both the skin care and cosmetics lines of beingTRUE. With idebenone as the star ingredient, the skin is smoother, brighter and younger looking after every application. It decreases the look of fine lines and wrinkles, evens skin tone and texture, brightens the skin, and protects against free-radical damage. These products combine the healing and rejuvenating experience of the spa, with the dermatological benefits of treating age spots and diminishing wrinkles, that only the most exquisite, scientific of formulas can provide.

Solutions

beingTRUE Transforming Mineral Mist is refreshing and easy to apply and infuses the skin with antioxidants, keeping your skin looking vibrant and young with every application.

Customer comment: “I just love this mineral mist! Your makeup stays all day and looks fresh." -Maureen

beingTRUE Hy-Performance Mascara-Obsidian is a super-black, incredibly rich formula that both thickens and lengthens the lashes, while simultaneously conditioning them without any parabens, which can cause irritation. Say “Goodbye!” to clumpy, heavy looking lashes and say “Hello” to excellence!

Customer comment: “I love the way it lengthens and makes my eyelashes look more full." -anonymous

Background

beingTRUE began in the spa industry, in 2004, as a way to offer products and spa services that combined dermatological results with a luxurious, healing experience. The goal was to create exquisite formulas, utilizing the natural benefits of its ingredients such as green tea, vitamin A, idebenone and mulberry extract, that not only beautify the skin, but repair and protect it as well.

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